Design should be flux.
l like to think about the future as a present and possible time to design among it. Constantly seeking to approach design as a political medium that responds to a specific context, a perspective, and a proper persona.
Obsessed with visual culture and how is constantly evolving. Experience in designing strategies for brands in order to respond either to a business objective, a proper context or specific need.
I bring a deep understanding of the design process and thrive in collaborative, cross-functional environments—even when working as a strategist. My strength lies in uncovering insights, building strategic frameworks, and translating complex ideas into clear, compelling narratives. I’m skilled in a wide range of research methodologies—from interviews and benchmarks to social listening and cultural analysis—and experienced in designing and facilitating workshops, defining brand positioning, mapping customer journeys, and crafting messaging hierarchies. With a future-oriented mindset, I use scenario planning to help brands anticipate change and move confidently toward what’s next.
As a communication designer with a strategist’s experience, I bring the best of both worlds.
l like to think about the future as a present and possible time to design among it. Constantly seeking to approach design as a political medium that responds to a specific context, a perspective, and a proper persona.
Obsessed with visual culture and how is constantly evolving. Experience in designing strategies for brands in order to respond either to a business objective, a proper context or specific need.
I bring a deep understanding of the design process and thrive in collaborative, cross-functional environments—even when working as a strategist. My strength lies in uncovering insights, building strategic frameworks, and translating complex ideas into clear, compelling narratives. I’m skilled in a wide range of research methodologies—from interviews and benchmarks to social listening and cultural analysis—and experienced in designing and facilitating workshops, defining brand positioning, mapping customer journeys, and crafting messaging hierarchies. With a future-oriented mindset, I use scenario planning to help brands anticipate change and move confidently toward what’s next.
As a communication designer with a strategist’s experience, I bring the best of both worlds.